Creative geek working in digital marketing & advertising, with a broad range of digital & design skills, working across all channels, with specialisms in search (paid search & technical SEO), digital display, CRO (conversion rate optimisation) and design (with strong front-end development abilities), and planning and managing digital activity for various clients.
Manager working in digital marketing & advertising, with a broad range of digital & design skills, working across search (paid search & technical SEO), UX (user experience), CRO (conversion rate optimisation) and design, as well as front-end development and planning and managing digital activity for clients.
Having started my career in design, I have progressed to manage projects and clients across all digital media channels, with particular specialisms in paid media & technical search.
Through combining technical and analytical skills, I manage PPC, SEO, CRO (conversion rate optimisation) and UX for clients. As part of my role, I manage integrated data-led cross-channel digital marketing campaigns, and lead on a range of accounts from SMEs to FMCGs, to drive ROI and build brands across ecommerce and footfall-driven businesses.
I am currently positioned at one of the largest regional media agencies, tmwi (in Stratford-upon-Avon), working as part of both the paid media and technical search team, where I work with various clients within the leisure and retail industry, including many well known household brands.
Before tmwi, I had spent time working as a freelance graphic designer and front-end developer (where I was also introduced to digital media, in particular the technical SEO and PPC aspects), and have also previously worked as a lead graphic designer.
I am skilled in design, front-end development, technical SEO, PPC, digital display and CRO (conversion rate optimisation), as well as Analytics.